Kwass Up drinks already on sale
In January 2013, based on the recipes developed by Plant specialists in charge of the application of flavorings in drinks and with the use of natural flavorings created in the development laboratory, FPC International commenced the manufacture of Kwass'up series drinks in the United States under the PureAlly trademark. The carbonated soft-drinks are positioned in the premium class segment, containing no sweeteners, artificial flavorings or colorants.
The offered range includes three Kwass’up series varieties:
- Traditional drink with a bread kvass taste;
- drinks with aromatic accents: bracing cranberry and hot spicy ginger.
A 16oz (473 ml) original aluminium bottle of ergonomic contemporary design is used. The drinks are already on sale in the USA, Western and Eastern Europe, attaining successful sales rates. In the nearest future, they will be available in the retail chains of the Russian Federation.
By way of continuation of the successful cooperation, the launch of a new line of phyto-teas (also fully developed by Plant specialists) is scheduled for late 2013.